About Keel HQ

I started by building a half dozen AI skills just to get answers no other tools could give me. Then I realized I was still tab-switching between six apps to run the brand. So I built the one platform I actually wanted.

What started as consolidating my own workflow turned into something bigger, adding features I'd wished I had for years, solving the specific pain points that spreadsheets and fragmented SaaS never quite got right. Opinionated, fast, and maintained by someone who uses it every week, if not every day.

David Lindahl

Running my own brand on Keel

• ▶10+ years web development experience
• ▶$0 in VC funding