Your whole operation, one tab. Starting at $95/mo.
Inventory, cash flow, margins and marketing in one place, for you and your AI agents.
Join the waitlistStop switching tabs.
Most DTC brands pay for five to eight tools and still copy numbers between them. Here's what the same job costs today.
~$1,400
/month
Triple Whale · Motion · Inventory Planner · Lifetimely · Float · Notion · Later
starting at
$95
/month
Everything below, in one place
| Feature | Replaces | Their price | Replaces / Price | Keel HQ | |
|---|---|---|---|---|---|
| Meta ad scoring + kill/scale calls (coming soon) | Triple Whale | $549+ | Triple Whale· $549+ | ||
| Ad library + hook and format analysis (coming soon) | Motion | $250+ | Motion· $250+ | ||
| Inventory management + pipeline + returns | Inventory Planner | $299+ | Inventory Planner· $299+ | ||
| Profit on real COGS (CM1, CM2) + customer LTV | Lifetimely | $149+ | Lifetimely· $149+ | ||
| Cash flow + 14-week forecast + debt stack | Float | $85+ | Float· $85+ | ||
| Marketing calendar + AI carousel builder | Notion + Later | $61+ | Notion + Later· $61+ | ||
| Shipping analytics + warehouse ops | Spreadsheets | — | Spreadsheets | ||
| Monthly P&L reports with an AI narrative | Manual work | — | Manual work | ||
| AI chat on your own key, plus Claude, ChatGPT and other AI agents connected through MCP | Copy-pasting into ChatGPT | — | Copy-pasting into ChatGPT | ||
| A second Shopify store (for example, wholesale), on the same plan | — (nothing) | — | — (nothing) | ||
| ── combined total ── | ── combined total ── | ~$1,400/mo | ~$1,400/mo | $95/mo | |
Keel keeps every day it syncs, so the sooner you connect, the more history you build.
// Competitor pricing from publicly available plans as of 2026.
// Triple Whale and Motion ($799 of the stack) are priced for the Meta ad tools Keel is still building; those rows are marked coming soon.
Built for brands at the messy middle
- Solo operatorYou run it all yourself
Inventory to ads to email — no analyst, no ops team. Keel HQ gives you the visibility layer you've been stitching together in spreadsheets.
- Small brand team2-5 people, one shared source of truth
Stop Slacking each other to ask what inventory is left. Everyone sees the same numbers — and only the modules they need.
- Scaling founderYou've outgrown your dashboards
Shopify's analytics aren't enough, and Klaviyo and your bank are open in separate tabs. This closes them.
- Growing DTC brandFive to seven figures and growing
The tools built for enterprise don't fit yet. The tools built for beginners don't cut it. Keel HQ is built for the brands in between.
Captain's log
I started by building a half dozen Claude skills just to get answers no other tools could give me. Then I realized I was still tab-switching between six apps to run the brand. So I built the one platform I actually wanted.
What started as consolidating my own workflow turned into something bigger, adding features I'd wished I had for years, solving the specific pain points that spreadsheets and fragmented SaaS never quite got right. Opinionated, fast, and maintained by someone who uses it every week, if not every day.
David Lindahl
Running my own brand on Keel
- 10+ years web development experience
- $0 in VC funding
Questions
Shopify (products, orders, inventory, COGS, payouts), Klaviyo (email campaigns and flows), Postscript (SMS subscribers), ShipStation (shipping analytics), and Mercury (banking). Meta Ads is coming soon. Shopify orders sync every six hours and everything else daily, and most sources have a refresh button. Nothing to configure on your end.
DTC brands doing five to seven figures a year: big enough that Shopify's built-in analytics aren't cutting it, not so big that you need an enterprise BI team. Plans scale by order volume, not revenue, so Keel grows with you.
Harbor is $95/month for up to 1,000 orders a month, Coastal is $195/month for up to 5,000 orders a month, Open Seas is $395/month for unlimited orders. Every plan includes every feature and starts with a 14-day free trial, card required. Pay yearly and get 2 months free. AI features run on your own Anthropic or OpenAI key, so you pay the provider directly for what you use. See pricing.
No — it sits on top of them. It pulls data from your existing tools and gives you a single pane of glass. You keep using Shopify for orders, Klaviyo for email, and Meta for ads.
A separate demo workspace running on a mock company, Vandelay Industries. Explore every module without connecting your store or exposing real business data.
Yes. Invite teammates as Admin, Member, or Viewer from Settings, and limit members and viewers to the modules they run — inventory, cash, ads, marketing, warehouse, or reports.
Sure — you're welcome to do that. That's actually how this project started. Just a heads up: it will take months of full-time coding. This platform is 400+ pull requests deep, with lots of iteration, code reviews, and agents running around the clock for months. 10+ years of web development and design experience has played into every decision too. If you want to build it yourself, go for it — that's the spirit this was built in. If you'd rather skip straight to having it, that's what this is for.
This is a private beta — we're onboarding one brand at a time. Join the waitlist below.
Yes. Keel runs a read-only MCP server: an admin creates a token in Settings, and you connect Claude Desktop, Claude Code, or Cursor. Every tool result carries when each source last synced, so your AI can flag stale data.
Join the waitlist.
Currently in private beta. We're onboarding DTC operators one at a time. Drop your email and we'll reach out when a seat opens.