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// glossary

Glossary

Plain definitions of the inventory, cash and margin terms DTC operators use, each with its formula and a worked example.

  • glossary · Oct 24, 2026

    Sell-through rate: definition, formula and a worked example

    Sell-through rate is the share of your stock that sold in a period. The formula, a worked example, units versus dollars, and how Keel HQ computes it.

KHQ
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// Product

  • Cash
  • Inventory
  • Profit
  • Marketing
  • The Helm

// Guides

  • 13-week cash flow forecast

// Alternatives

  • Cogsy alternative
  • Fabrikatör alternative
  • Genie alternative
  • Inventory Planner alternative
  • Prediko alternative
  • Stocky alternative

// Free tools

  • 13-week cash flow template
  • Cash runway calculator
  • Financing cost calculator
  • Profit margin calculator
  • Reorder point calculator
  • Working capital calculator

// Glossary

  • Sell-through rate

// Integrations

  • Any MCP client
  • ChatGPT
  • Claude
  • Cursor
  • Google Ads
  • Klaviyo
  • Meta Ads
  • Shopify
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