Plan the content. See what it earned.
One calendar and one board for organic content, with your Klaviyo email and Postscript SMS numbers beside it. Log what each post did and Keel HQ ranks the formats and hooks that work.
Private beta · every feature on every plan
- Calendar + board
- idea to posted, by date
- Klaviyo + Postscript
- email and SMS metrics pulled in
- Post tracker
- engagement rate and best formats
01.
What are we posting, and when?
Drag an idea across the board from Backlog to This Month, In Production, Review, Scheduled and Posted. The calendar shows the same cards by date, so a gap in the month is visible before it is a gap in the feed.
- One board and one monthly calendar over the same content.
- Move a card by dragging it; its date puts it on the calendar.
- Carousel builder drafts Instagram carousels with Claude: five palettes, per-slide editing, PNG or ZIP export.
02.
Which posts actually worked?
Log each post's numbers and Keel HQ computes the engagement rate, then ranks your formats and hooks. After a few weeks you are choosing next month's content from your own results.
- Engagement rate is computed, not typed.
- Formats and hooks are ranked against each other.
- The record stays with the post, so last quarter is still there.
03.
How are email and SMS doing?
Klaviyo campaign and flow metrics, list growth and a send-time heatmap are pulled in, and Postscript shows subscribers, 7- and 30-day growth and the promotional versus transactional split. They sit next to the content plan instead of in three tabs.
- Campaign and flow metrics come straight from Klaviyo.
- Send-time heatmap shows when your list opens.
- Postscript growth over 7 and 30 days.
// data sources
What the marketing module reads
Content planning is yours; email and SMS numbers are pulled, not retyped.
- Your content board
- Ideas, dates and status you enter, plus the numbers you log per post.
- Klaviyo
- Campaigns, flows and list growth, synced daily.
- Postscript
- Subscriber counts, growth and the promotional versus transactional split.
- Claude
- Carousel drafts, run on your own Anthropic or OpenAI key.
Where it stops · Meta Ads is not generally available yet: the ads intelligence module (kill and scale scoring, ad library, test board) is in a limited beta and is not described here as a shipped feature. Post numbers are logged by you; Keel HQ does not pull them from Instagram.
// faq
Questions about marketing in Keel HQ
Does Keel HQ include Meta Ads reporting?
Not yet generally. Meta Ads is in a limited beta and behind a Coming Soon teaser for other accounts, so ad spend, ROAS and MER figures appear only once it connects. Email, SMS and content planning work today.
Does it post to Instagram for me?
No. It plans, drafts and tracks. The carousel builder exports PNG or ZIP files that you post yourself.
Where do the email numbers come from?
From Klaviyo, pulled into Keel HQ on a daily sync. Keel HQ reads campaign and flow metrics and does not send email.
Does the AI need my own key?
Yes. AI features such as the carousel builder run on your own Anthropic or OpenAI key, so you pay the provider directly for what you use.
Can my whole team use the board?
Yes. Invite teammates as Admin, Member or Viewer and limit them to the modules they run, including marketing.
// next
Profit. Content has a cost and a payoff. See what a sale actually leaves you after the cost of goods.
Join the waitlist.
Currently in private beta. We're onboarding DTC operators one at a time. Drop your email and we'll reach out when a seat opens.